Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one ou...(展开全部)

You Are a Badass at Making Money will launch you past the fears and stumbling blocks that have kept financial success beyond your reach. Drawing on her own transformation—over just a few years—from a woman living in a converted garage with tumbleweeds blowing through her bank account to a woman who travels the world in style, Jen Sincero channels the inimitable sass and practic...(展开全部)

Today many companies are employing a user-centered design (UCD) process, but for most companies, usability begins and ends with the usability test. Although usability testing is a critical part of an effective user-centered life cycle, it is only one component of the UCD process. This book is focused on the requirements gathering stage, which often receives less attention tha...(展开全部)

The author behind 1000awesomethings.com celebrates the good things in life- by the sheer power of their awesomeness. Based on the award-winning blog 1000awesomethings.com, The Book of Awesome is a high five for humanity and a big celebration of life's little moments and the underappreciated, simple things that make us happy, from popping bubble wrap to hitting a bunch of ...(展开全部)

本来，尼尔•帕斯理查是加拿大一个生活普通到有点无聊的朝九晚五的白领，经受过两次婚姻破灭，最好的朋友跳楼自杀，每天回家后对着空洞的房子看电视新闻里播放让人绝望的消息…… 可是忽然有一天，他开始觉得生活应该不只是这幅模样。于是，他开始撰写 “1000awesomethings.com”的博客，而这个博客在短短的时间内就影响了越来越多的人，甚至还获得了有互联网奥斯卡之称的威比奖（The Webby Awards）。全世界上百万人加入了博客的讨论中。而尼尔也将这些美妙的小事记录整理成书。 每一件小事都是类似“啤酒+朋友”的灵感，生活中的美好简直信手拈来。 “通过专注于生活中积极的一面,我在最低谷的时候迎来了人生的高峰。” 目前，这本书已经出了它第二册《更多的美妙事情大全》，而尼尔的博客里那些来自全世界所有人们记录下来的美妙时刻还在不断扩大。这一连串美妙的事情...(展开全部)

In this ingenious book Perec creates an entire microcosm in a Paris apartment block. Serge Valene wants to make an elaborate painting of the building he has made his home for the last sixty years. As he plans his picture, he contemplates the lives of all the people he has ever known there. Chapter by chapter, the narrative moves around the building revealing a marvellously dive...(展开全部)

In a work that will become indispensable to anyone seriously interested in modern art, Yve-Alain Bois and Rosalind Krauss introduce a new constellation of concepts to our understanding of avant-garde and modernist art practices. Formless: A User's Guide constitutes a decisive and dramatic transformation of the study of twentieth-century culture. Although it has been over sixty ...(展开全部)

Over twenty years ago, Godine published the first English translation of Georges Perec's masterpiece, Life A User's Manual, hailed by the Times Literary Supplement, Boston Globe, and others as one of the great novels of the century. We are now proud to announce a newly revised twentieth anniversary edition of Life. Carefully prepared, with many corrections, this edition of Life...(展开全部)

What is economics? What can - and can't - it explain about the world? Why does it matter?

什么是经济学？经济学如何解释世界的现象？有没有什么事情经济学无法解释？经济学到底为何重要？让剑桥经济学家、畅销经济书作家张夏准告诉你！ 看新闻的时候、读政治类书籍的时候、日常生活与柴米油盐打交道的时候，你或许都会遇到与经济相关的问题，有过上述种种疑问。剑桥经济学家张夏准（Ha-Joon Chang）以他一贯轻快的笔调、广博的知识、清楚专业的口吻，写了这一本经济学的入门书，书中包含各类的经济学议题：什么是经济学、国家的角色、不公与贫穷、工作与失业、金融与生产。 许多经济学家只喜欢谈自己的学派，但张夏准却带读者认识从古典主义到凯因斯等各类经济学理论，析论各家长短，又解释为何经济现象的解释方法不只一种。各章后头还有延伸阅读，方便有兴趣的读者进一步深入挖掘，即便是读经济的学生也会觉得相当受用。 新古典主义、新自由主义学当道，研究发展经济及全球化议题的经济学家...(展开全部)